Like Attracts Like

2025 has been the year my manifestations really started to take shape.

If you’ve worked with me, on or off the mat, you’ll know I’m a big believer in manifesting. Call it what you like, using it, trusting it, embracing it, it’s been part of my life for a while now. And this year, the fruits of that practice have become hard to ignore.

Some of the big things I’ve manifested over the years: a boyfriend (now ex, don’t get excited), a little countryside barn for me and my dog, a safe home to reconnect with myself, and even a college course that appeared out of nowhere and began on the perfect day.

Some of the small things: endless tennis balls, a forgotten poo bag that magically showed up when I needed it, a watering can, and a stream of unexpected contacts.

I’ve now lived pieces of my “perfect day” vision more than once, and it still blows my mind how much of what I put on paper has found its way into my real life.

Where I always got stuck, though, was defining my “niche.” I could imagine my life vividly, but when it came to business, I couldn’t pin down who my work was really for. When I started as a yoga teacher, it seemed obvious to focus on CrossFit and fitness folks, my background was steeped in that world. But if I’m honest, it never quite fit. My heart leaned toward the philosophy, the magic, the “woohoo” side of yoga, and that didn’t sit neatly with the gym crowd.

Then lockdown hit.
Hardship has a way of shaking things loose, and in my case, it was the push I needed to step out of a space that wasn’t aligned with my bigger picture.

Since 2020, I’ve been reshaping both my business and my self. It’s taken me in all sorts of directions, but I can finally say I’ve found my niche; not because I hunted for it or because some coach told me I should, but because it revealed itself through the similarities I kept noticing in the incredible women I work with.

So here are 10 similarities I see in the women I work with:

1. A deep desire to offer something to the world.
   There’s this innate knowing that we have the ability to help others, whether through yoga, mindfulness, movement, food, or something else entirely. What’s already out there doesn’t feel quite right, and we see the space where our work can make a real difference.

2. The idea of working for someone else feels unbearable.
   Our determination to bring our visions to life makes corporate jobs or “just one project” feel stifling. We crave the freedom to do it all, and even though self-employment can be painful at times, it still feels better than being stuck, unfulfilled, and silenced.

3. We push past fear of failure with belief in our dreams.
   The inner monologue can be deafening! Fear, imposter syndrome, self-doubt, all the stories our minds throw at us. But even when it slows us down, it never stops us.

4. We dance between burnout and bursts of brilliance.
   In front of clients, our energy shines. But afterwards, there’s often nothing left unless we manage it carefully. Some days, creativity flows endlessly. Other days, getting off the sofa feels impossible.

5. A streak of fierce hyper-independence.
   We can do it all! And often have. But do we want to? Not really. Still, the frustration of watching things move slower, cost more, or feel less effective when handed over makes asking for help a real challenge.

6. An ability to learn almost anything if it serves the work.
   Whatever the business or project requires, we’ll figure it out.

7. Complicated childhood labels.
   Many of us were called “lazy,” or “forgetful,” were “too much,” or had “over-active imaginations” growing up. School structures felt like a constant battle. Now, productivity has become tangled up with self-worth, and a survival strategy has turned into a habit.

8. Procrastination struggles.
   Whether it’s “busy procrastination” (endless tasks that don’t move the needle) or the classic doom-scrolling on the sofa, we’ve all been there and suffered the brutal inner monologue that goes with it.

9. An aversion to the ‘easy life.’
   We crave challenge, stimulation, change, and the fullness of truly living. “Easy” feels empty.

10. A fierce commitment to growth and healing.
    Breaking generational trauma, learning about ourselves, reshaping our lives, and bringing that healing to our children, friends, and communities. The therapy hours, the self-study, the self-compassion, it all pours back into the businesses we build. And it’s deeply, deeply inspiring.

I am endlessly inspired by the women I work with. From yogis to business owners, every single one brings power, resilience, and a story that deserves to be told.

Call it the universe, call it manifestation, either way, I know we’re meant to be here together. We’re not just dreaming change, we’re making it happen. And we’re doing it side by side.

If you’re already part of this community: thank you for showing up and shining. If you’re not, but you see yourself in this? Know that we’re here. We see you. We hear you. And You. Can. Do. This.

Love and light,
Alex